Instagram is one of the most emerging social networking platforms that is offering brands a voice to attract their potential customers. With over a majority of the internet users using this platform actively, brands have a mere opportunity at showcasing a completely different and unique side of themselves to stand out among their competitors.
Moreover, this platform allows advertisers to offer newer and trendier content to their viewers so that there is optimal customer engagement and satisfaction. That being said, most advertisers are often daunted by where to start when planning to leverage Instagram for their marketing strategy.
Lucky for you, here are some absolutely remarkable content ideas that you should utilize maximally to drive more viewers to your Instagram feed.
1. Grab the Attention of Your Audience With a Striking Puzzle
Advertisers are often more caught up in boosting sales than giving what their prospective customers want. Remember, you cannot boost sales without understanding the prime interests of your viewers. Since your viewers are a significant aspect that determines your sales rate, make sure that your sole focus is on entertaining them at all times.
Creating mind-boggling and curiosity-generating puzzles on your products and services or trending subjects is a great way to get your audience hooked to viewing your videos.
2. Get Started With Reels
The reels feature on Instagram has unquestionably left most of us scrolling endlessly through Instagram, even in the middle of the night. Reels are instantly pleasing to the human eye and thus, creating a fun and catchy reel can attract more viewers than any other form of content. Utilize the reels feature on Instagram optimally and create high-quality reels.
Be mindful of the camera quality and lighting so that the end result of the reel is nothing less than perfect. Make use of a premium-quality Instagram video editor to give your videos a smooth touch.
3. Include Product Teasers
To spice things up and generate a sense of curiosity among your Instagram followers, make sure to include product teasers. Product teasers are nothing but small Sneek peeks of your products and services. When launching a new brand product, a great way to grab the attention of your viewers is to offer them small glimpses of what’s to come.
Why take the traditional way of simply announcing to your customers your new products when you can do so in a much more pleasing way. Slowly generate a sense of anticipation and let your viewers know that something exciting awaits them.
4. Broadcast Explainer Live Videos
The live video feature is undeniably in the demand today. More and more people prefer viewing videos on Instagram than textual content. This is because the visual format of any content is just more pleasing to the human brain. Broadcasting an explainer video on Instagram is a great way of explaining your products and services to your customers in a rather artistic way.
Moreover, it promotes customer engagement as you will be able to connect with more viewers. Simultaneously, more engagement will lead to enhanced sales. Live videos are thus a win-win for both you as well your advertisers. However, make sure to keep the live video interesting and fun so that your viewers don’t get bored.
5. Make Use of Stickers For Your Posts
Thanks to the evolution of technology, you can now come across a myriad of exceptional video editors online that are not only budget-friendly but also help you attain high quality for your videos. From templates, stickers, animations, and much more, your options are boundless when it comes to video editing software.
However, don’t go too overboard with editing. You can keep a minimalistic theme and still manage to lure the audience to view your videos. Make sure to maintain the same or contrast color scheme and work towards keeping the same tone throughout the video.
6. Utilize Branded Content
Instagram offers a multitude of phenomenal features, one of them being branded content partnerships. This feature makes it quite effortless for advertisers and content creators to enhance branded content videos on their feeds. This is an excellent way of developing close relationships with creators.
Collaborate with well-known creators so that you can reach out to their fan base to advertise your products smartly. Make sure to do adequate research on this feature and add it to your Instagram marketing strategy for better viewed and converting leads.
7. Play Around With Memes
You can humanize your brand by posting memes that a majority of the viewers relate to. Memes are quite a catch when you want to promote brand awareness and even boost customer engagement as a whole. Make sure to add a touch of humor element to your posts.
Not only can this help you connect better with your customers but can also showcase a much more authentic side of your brand. Moreover, if your customers do find your memes funny and engaging, there’s a high possibility that they’ll share your posts with other people, thereby increasing traffic to your posts.
Video marketing on Instagram is an incredible way to boost your brand’s online presence whilst displaying a very unique and engaging side of your brand. With the right techniques and essential tools, you can easily master the art of creating some of the most eye-catching posts on Instagram. However, it is a must that you do meticulous research to understand which type of posts suit your brand the most. These were some of the most recommended Instagram post ideas that you should leverage for boosting customer engagement and ultimately increasing sales.