There are hundreds of virtual trade show platforms available in the market now in the virtual events business. However, how can you choose the ideal platform for a virtual trade fair event?
Herein, we’ve included the most vital aspects, elements, and functionalities to look for in a virtual show platform in this blog. The most excellent event platforms & live streaming services help you ensure a memorable event experience for all the participants.
Continue reading to learn more about the most important elements of an online event platform.
Number One: Automation
One of the most important characteristics of a virtual exhibition platform is automation. This is because the automated feature not only saves your time but also the costs. As a result, one of the most important aspects to seek for in an online trade show platform is automation. It also greatly simplifies the event execution process. A trade show platform should, in general, be as automated as feasible.
Number Two: Adaptable Features
The finest venue for your virtual trade fair is one with a lot of customization options. Any organizer would love to modify and personalize the online venue according to their tastes when converting an on-site event to a virtual format. An innovative virtual show platform provides fantastic branding opportunities, allowing you to expand the scope of your event and your firm. As a result, the virtual show provider you select must allow you to brand various aspects of your online virtual platform. As a result, one of the most significant characteristics to look for in a product is personalization.
Number Three: Event Planning Software
Virtual events differ significantly from on-site events in terms of format. As a result, as the event moves online, the event management process evolves as well. A virtual trade fairs event has a lot of moving parts, from registrations to marketing and promotion to managing remote guests on an online platform and running the trade show smoothly. Hence, having strong virtual trade show management solutions is critical for any virtual event platform.
Number Four: Incredible 3D Designs
The most modern virtual trade show systems now provide users with outstanding and compelling 3D designs.Not only that, but these platforms have amazing 360-degree view functionality, allowing your attendees to experience a life-like virtual experience at the online trade exhibition. You may provide your attendees a remarkable and enduring virtual event experience by constructing an outstanding virtual trade fair environment.
Number Five: Branded Booth Custom Designs and Templates
Booths are among the most significant components of any trade show because they are where the majority of the audience engagement occurs. As a result, the value of a captivating virtual booth at a virtual trade exhibition is unrivaled. A sophisticated virtual event platform will supply you with superb pre-designed templates for personalized and content-rich booths. They do, however, provide you with a wonderful opportunity to design your trade show booths according to your needs and preferences.
Number Six: Outstanding Networking Qualitie
The most crucial part of a virtual trade show is networking. Attendees hope to network, expand their reach, generate leads, and meet with potential industry partners while at the event. As a result, it’s critical to provide excellent networking opportunities for your participants. The following networking technologies are provided by a high-level online trade show platform:
- Exchange of Business Cards
- AI-Assisted Matchmaking
- Lounge for networking
- Filters for Advanced Search
- B2B Meeting Planners
- Virtual Tables to Enable Networking
Number Seven: Compatibility & Multi-Device
When you move a physical event to a virtual location, your chances of reaching a global audience increase. Your target audience can attend from all over the world. As a result, you must verify that the platform you chose to host your event is multi-device and browser compatible. Because you never know what device or browser your participants are using, this is true. If the platform doesn’t support a platform that a handful of your attendees use, your event will be unable to reach them. As a result, be sure the platform you select supports a wide range of devices and browsers.
Number Eight: Outstanding Engagement Tools
Another important feature of a virtual event is engagement. Because your customers are much more likely to lose patience and feel disengaged if they attend the event electronically. It’s probable that if your participants had a frustrating event experience, they will depart right away. As a result, make sure your virtual trade show platform has excellent interaction options to keep them interested. Some of the top engagement elements are listed below:
- Gamification
- Interactive Features Captivating Booths
- Photo Booths and a Social Wall
- Signature Wall
- Real Time Event Announcement
- Integration of social media platform
Number Nine: Interactive Software
The aspects that boost participation and the event experience at your virtual trade fair are interactive features. It also provides networking possibilities for your attendees. A well-equipped virtual trade fair platform with the following interactive features:
- Real-time polls
- Q&A Sessions in Real-Time
- Message Boards
- Quizzes, Trivia, and Live Contests
- Communication in Multiple Formats
- Calls and group chat
- Interactive Media
Number Ten: Integration with Third-Parties
Any virtual event, especially a virtual trade exhibition, requires third-party integration. It is beneficial to your event in a variety of ways. Third-party integration is important in different aspects of the event, from registration and revenue to e-commerce and social media platforms. As a result, go with a platform that has a lot of third-party integration options.
Go ahead and put on a one-of-a-kind virtual trade show by selecting a virtual trade show solution provider that meets all of your needs.
