We live in distressing times, and no one has any clue about the end date of the pandemic. However, the pandemic is a blessing in disguise, as it helps brands approach people in creative ways. People are stuck in their homes, and mobile phone usage has never been so high. So, businesses can target customers through apps that help customers connect with them.
The post-pandemic world will be more of a digital world, as major brands like Facebook have proposed their plans to make the metaverse a reality. Since the future is uncertain and more changes are to come, brands need to be flexible. It should reflect in their app optimization efforts.
Learn how to optimize your app for the changing times.
The app needs to be flexible and adaptable
The pandemic is not over yet, so you need to target mobile users looking for accessible solutions in these critical times. Solutions that worked in the pre-pandemic era might not exist today as people are stuck in their homes and practice social distancing. Even if the pandemic comes to an end in a few months, the existing conditions will stay the same as people will be cautious to keep away infectious diseases. So, it is necessary to study what users want during this pandemic. As you study them, you will know how to adapt your app to target them. Get the app store optimization services of a company to help you adapt your app to pandemic conditions.
Schools, colleges, gyms, theatres, and other entertainment avenues are closed. So, people look for alternative ways to access these solutions from the comfort of their homes. Brands like Netflix have catered to people seeking entertainment by giving them movie recommendations. Similarly, many edu-tech firms are filling the gaps in learning for students. Consider purchasing the app store optimization services of a company to boost your app discoverability.
As fitness centers are closed, people look for ways to stay fit without leaving their homes. In the pre-pandemic days, these centers targeted people to visit their gyms and make subscriptions through mobile apps. But since the pandemic hit them hard, they are adapting their brand and optimizing their app for pandemic situations. They are changing their USP to show their services can help even people staying at home. Similarly, whether you are a food brand, textile brand, or retail brand, you should target pandemic conditions. If you want to optimize your website for conversions, purchase the SEO packages of an SEO agency.
Some things to change are app titles, Meta descriptions, keywords, and screenshots. A simple Google Trends search will tell you what people are looking for. Then, you need to slightly modify your app with search terms that suggest people can access the solutions from their homes. Brands in the fitness industry can add keywords like “workout from home”. Edutech brands can target keywords like “learn from home”. However, make sure you don’t lose your brand of individuality when trying to adapt to the situation. There should be a balance between maintaining your brand identity and adapting to the changing times. If you want help building brand identity, consider purchasing SEO packages from an seo agency.
Study what pushes customers for digital solutions
The pandemic has pushed people towards the digital lifestyle. Many people work from home today, and all of them are looking for solutions that make their work easier. Since they work from home, video-conferencing solutions and time management solutions are in need today. The demand is high, and if you study what remote workers need, you can target them with your products and services.
It also applies to students looking for solutions that help them take notes and organize what they have written down. Likewise, banks also have gone digital and offer financial solutions without the need for in-person visits. Grocery stores and supermarkets also target their customers through their apps. All these brands from different sectors have their apps to attract new customers and retain existing ones. As a result, there is stiff competition, especially for new brands. So, if you have to stay in the race, you need powerful ASO campaigns. And for effective campaigns, you need to study the sectors affected by the pandemic.
Focus on App Preview Videos
Videos rule the age, more than pictures, text, and other forms of media. So, if you do not have an app preview video for your app yet, consider creating one. These videos grab attention instantly and persuade users to download the app. They can tell what the app will deliver, its features, and its functions before trying it.
An app preview video will give you a competitive edge, as the thousands of apps on the Play Store of App Store do not have app preview videos. It saves time and money for people who do not know what the app is about. Many customers will think twice before spending their mobile data, so you need an app preview. Or else, they could get frustrated and form a negative impression about your brand.
App previews increase engagement rates, as people love high-quality videos that capture their attention. It helps in rankings, as more people watch your preview videos and that increases conversion rates.
Spend sufficient time creating app previews and communicating what you offer creatively. Poorly made videos could turn people away from your brand, and so it is necessary to put time and effort into creating them. Also, change your app previews often to address current situations.
Highlight the safety measures of your brand
Customers prioritize safety, security, and hygiene today. Social distancing has become a necessity, so brands should deliver contact-free services. Whether you own a grocery strand or food chain, you should let people see that you prioritize their safety. So, you have to highlight the safety aspect and contact-free solutions you provide in your app. You can show it in the app previews and screenshots. Even if you are a brand that requires frequent interactions with customers in a food delivery brand, you can highlight the safety measures and precautions you took in the app. It will help you cater to health-conscious customers not only today but even after the situation reverts to pre-pandemic days.
