b2b sales playbook is always evolving, and that means there are always new trends on the horizon.
As we move into 2021 and beyond, here are the top 15 Salesforce trends to watch out for.
1. The rise of artificial intelligence (AI)
Salesforce has been investing heavily in AI in recent years, and that trend is only set to continue. In 2021, we can expect to see more AI-powered features and tools being released, helping users to automate tasks, make predictions, and get insights into their data.
2. The continued growth of the Salesforce App Exchange
The App Exchange is the Sales force’s marketplace for third-party applications and components. It’s one of the key reasons why Salesforce is so customizable and flexible, and it’s only getting bigger and better. In 2021, we can expect to see more apps and components being released, as well as new features for the App Exchange itself.
3. The rise of low-code/no-code development
Low-code/no-code platforms like Salesforce Lightning are becoming increasingly popular, as they allow users to build custom applications without any coding knowledge. In 2021, we can expect to see more businesses adopting these platforms and using them to build custom solutions on the Salesforce platform.
4. The growth of Salesforce Commerce Cloud
Salesforce Commerce Cloud is a powerful eCommerce platform that helps businesses sell online. It’s growing in popularity, and in 2021, we can expect to see more businesses using it to power their online stores.
5. The continued expansion of Salesforce Marketing Cloud
Marketing Cloud is the Sales force’s platform for marketing automation and engagement. It’s used by some of the world’s biggest brands, and in 2021, we can expect to see it continue to grow in popularity.
6. The rise of Salesforce Einstein
Salesforce Einstein is a set of AI-powered features that are built into the Salesforce platform. In 2021, we can expect to see more businesses using these features to automate tasks and get insights into their data.
7. The growth of Salesforce Service Cloud
Service Cloud is the Sales force’s customer service platform. It’s used by businesses of all sizes to provide support to their customers, and in 2021, we can expect to see it continue to grow in popularity.
8. The expansion of Salesforce Lightning
Lightning is the Sales force’s platform for building custom applications. It’s used by businesses of all sizes to build custom solutions on the Salesforce platform. In 2021, we can expect to see more businesses using Lightning to build custom solutions.
9. The rise of the Internet of Things (IoT)
The IoT is a network of interconnected devices that can communicate with each other. In 2021, we can expect to see more businesses using the IoT to connect their devices and get insights into their data.
10. The continued growth of the Salesforce ecosystem
The Salesforce ecosystem is made up of all the companies that build applications and components for the Salesforce platform. In 2021, we can expect to see more companies joining the ecosystem and releasing new products and services.
11. The rise of mobile devices
Mobile devices are becoming increasingly popular, and in 2021, we can expect to see more businesses using them to access Salesforce.
12. The continued growth of Salesforce
Salesforce is one of the fastest-growing enterprise software companies in the world. In 2021, we can expect to see it continue to grow at a rapid pace, with new features and products being released on a regular basis.
13. The rise of Salesforce-powered applications
As Salesforce grows in popularity, we can expect to see more businesses using it to build custom applications.
14. The expansion of Salesforce into new markets
Salesforce is expanding its reach into new markets, with a recent focus on Asia and Africa. In 2021, we can expect to see more businesses in these regions using Salesforce to power their operations.
15. The continued evolution of the Salesforce platform
The Salesforce platform is constantly evolving, with new features and products being released on a regular basis. In 2021, we can expect to see more businesses using Salesforce to power their operations.
Conclusion:
As you can see, there are many trends that we expect to see in the Salesforce world in 2021. These trends include the growth of Salesforce Commerce Cloud, the expansion of Salesforce Marketing Cloud, the rise of Salesforce Einstein, and the continued growth of the Salesforce ecosystem. We also expect to see more businesses using mobile devices to access Salesforce, as well as more businesses using it to build custom applications. So if you’re looking to stay ahead of the curve, keep an eye on these trends!
