If you have a website or blog, you must have surely heard the term ‘SEO’. Perhaps you have already heard that SEO is important for your website. Without SEO, your web content will not rank well in Google or any other search engine.
In terms of SEO, you may have three questions in your mind:
- What exactly is SEO?
- How important is SEO for your blog or website?
- How can you do good SEO?
You will not be able to rank your blog or website as long as you do not get the correct answers to the questions. That’s why it’s important to know what SEO is and why it’s important to your website (or even your entire business).
It is possible that you have tried to find answers to these questions, but till now you have not found any satisfactory answer. So, we are answering all the questions regarding SEO in simple words. This will not only help you to understand SEO, but will also help you to do good SEO for your website. Once you can do better SEO, your site will rank higher on search engines like Google. You will get enough traffic. Obviously, if you have a good strategy, you will earn enough through your website. SEO Services Sydney helps you to build your website in a good manner.
What is SEO?
Simply put, SEO is nothing but the best effort to get free traffic from Google for a website. In other words, it is mostly about doing something on your website that Google will love. SEO stands for Search Engine Optimization in its entire form.
Apart from Google, there are many other search engines; But Google is the most popular. Billions of people search everything on Google. Google answers all searches. Google gets these answers from websites available on the Internet. The answer to a certain query may be available in thousands of websites. Although Google displays the result of these thousand websites, it determines the location for each result, one after the other. According to Google, the result that is placed in the first position is the best answer and is most relevant to the query. Google determines this status based on the degree of optimization of various websites.
Google defines search engine optimization as improving the quality of websites.
Factors that define significance of SEO
In order to know how search engines crawl and index valid pages of a website for smart rendering according to logical and semantic relevance, you should know the three most important aspects of SEO that you should be doing in the course of your practical work. That is –
- The technical aspects of SEO that you should be aware of from the start;
- The strategies you need to learn and apply properly to be an expert;
- The criteria on which a web page is ranked higher.
Technical SEO
The technical aspect of your search engine optimization effort refers to all your efforts to keep your website technically sound. This has nothing to do with your content and back-links, but to ensure that your site is safe in terms of speed, optimization, media snoozing, code delivery, proper redirection or inappropriate direction elimination, rendering route termination and others Works above average.
Strategic SEO
Strategic SEO is all about the strength of your content and delivery of the same through external and internal links. The rule of thumb is that ‘content is king’ and how much power a king has to impress the makers. It takes hard work for you and your team to create unique content and deliver the same across the mighty kingdoms of the internet.
Coping With SEO Ranking Factors
As a policy matter of fair representation, most aspects of how search engines proceed inside black boxes remain latent. This is the reason why you should develop your website content for the real need of real human beings. In other words, human experience about a website is the best criterion for being in the good book of search engines, despite the many versions of search engine ranking factors.
What is the significance of SEO for your website or blog?
Let’s start with an example. You have created a beautiful website. Your website is great and it is easy to use. But months later, you notice that no one is visiting your website. If you have created it for commercial purposes, then no business activities are being conducted on it. If you designed it for blogging, no one is reading your blog posts. You have also advertised your website on Facebook, Instagram, Twitter etc. After all your efforts, you are not getting traffic to your website.
Why? The reason is clear. You have not done SEO for your website or blog. And if you’ve tried SEO for your website, you haven’t done it properly.
Search engine optimization is important, as it helps you drive traffic to your website. SEO helps webmasters and bloggers to get the visibility of their websites on search engines like Google. If people can see or find your website on search engines, they will click on the link provided to visit your website. So you will be able to get enough visitors or visitors to your site or blog. Without proper SEO, achieving this is a difficult dream.
Not only this, there are many other benefits, such as –
- SEO is free- You are not going to pay search engines for the service of indexing, ranking and showing your web content or web pages to relevant visitors. Search engines provide this service for free.
- SEO increases trust and credibility- If your webpage appears on the first page of Google and other search engines, people will have more trust in your site or blog.
- SEO brings long term benefits- It does not bring results for a day or a month, rather you will get the benefits of your activities for years. It helps you like the capital saved.
- SEO puts you ahead of the competition- There is heavy competition on Google to get the first position for relevant search queries. Businesses gain status by spending lakhs of rupees. But, only good practice can help you to get first position on Google search result. You do not need to spend anything on advertising.
Conclusion
Make amazing content that your users would like. Then, with equal vigour, optimise that content to assist Google comprehend why your audience adores it. But, no matter what, always start with your user in mind.
Even if your search engine optimization is fantastic, it isn’t the only thing you should be thinking about. You must convert organic traffic once it arrives on your page.
