Online shopping has become a new normal for people and they are now more comfortable with it. The only thing customers want is a marketplace that offers all the items and products. And Amazon has it covered and that is the reason that Amazon is currently the world’s largest retailer. The reason behind its continuous growth is the fact that it keeps on developing new products and different service offerings that continue to broaden its customer base.
Amazon has widened its target market to cover a large number of customers. Ecommerce planners have also sped up their work in analyzing customer discernments to optimize the experience.
Amazon is a huge marketplace
Approximately 1.9million sellers are currently selling on the marketplace. The number is increasing rapidly. In the year 2021 approximately 28300 sellers signed up to sell on the marketplace. Moreover, 1.4 million new sellers are expected to start their business on Amazon this year.
The latest numbers from Amazon show that the company made $125.6 billion in sales revenue in the fourth quarter of 2020. Major sale on Amazon comes from the north of America. Sales from the region made $75.3 billion that is a 40 percent annual increase compared to the $37.5 billion the company made from international sales.
Top selling items on Amazon
In order to excel in doing your business at in Amazon you should be able to choose the right product to sell. That’s the first step towards success. Here’s a list of top selling items on Amazon and which products you can choose to start your business.
- Water bottles
- Exercise bands
- Games and puzzles
- Board games
- Laptop skins
- Nail polish
- Haircare product
- Fitness items
- Yoga mats
There are other best-selling categories as well.
- Handmade
- Pet supplies
- Books
- Camera and photos
There are some categories on Amazon that have sales potential
- Electronics
- Video games
- Books
- Home and kitchen
- Toys and games
- Shoes, clothing, and jewelry
In order to identify the top selling items on Amazon you need to search for the best seller lists for international marketplaces i.e. UK, USA, Spain or Germany. The list will show you the top selling products from across the site. While looking for Amazon’s best sellers list, you need to be aware of a few things.
- Some top selling products might not be very profitable.
- The products you find may be very competitive.
- Sales of some products might be trending down.
What to sell on Amazon FBA
Amazon FBA is a price driven marketplace. In order to sell here your products must be attractive to the audience. This method is best for the new sellers. As the sales have increased over the years the e-commerce planners are also active in keeping the check and balance of the sales and revenue.
Product criteria for Amazon FBA
- Avoid selling branded products
- Try listing the products under your own brand name if you want to beat your competitors.
- Choose products that are small and lightweight they will save you the extra storage fees.
- Choose simple products to avoid customer issues.
- There are few products that require certifications so keep in check of that as well.
Best sellers on Amazon KDP
Amazon Kindle Direct Publishing (KPD) is a platform that has niches that might have a sales potential.
- Gaming niche
- Sports niche
- Holidays niche
- Small business niche
- Crafting niche
- Food niche
- Baking niche
- Frontline workers niche
- Personal development niche
- Floral niche
- Music niche and many more
The top selling products on Amazon keep changing with time and people’s preferences. But to find what is the perfect and suitable product for you to sell is the key. All you need to do is follow the steps and find your product and start excelling in this business.
