Customer feedback is very crucial for your business since it helps you understand how they feel about your product. Owing to consumer responses, you will be able to improve your products and services.
But which is the best way to get a high response rate food your company? QR codes are the answer.
What is a QR Code?
The initials QR stand for Quick Response. A Quick Response code is a square-shaped barcode that companies print on receipts, product packaging, and ads. The customers scan the codes on their phones, and web pages or apps open.
QR codes were first used to track industrial processes in Japan in 1994. QR codes have evolved dramatically and spread their reach to practically every industry since then, owing to their simple usability and plethora of applications.
Currently, the most common use of QR codes is to make payments, join social networks, get customer feedback, etc.
Benefits of Using QR Codes
A few years ago, one needed to have a special QR code scanner on their phones to identify the code. The latest Android and iOS smartphones have the capacity to scan and decode QR codes without needing a special decoding app.
QR codes have gained popularity over the recent few years, making them a highly valuable medium for conducting surveys. Customers may provide feedback on their experiences by simply scanning the code using the phone camera.
You can include a QR code on your receipts as a retailer. Customer feedback can help you when giving your presentation at a conference.
QR codes are easier to use compared to online follow-ups since they help you get real-time customer responses.
Unlike online responses that may require a customer to sign in, register, and fill out forms, QR codes make it easier. Since all they need to do is scan the code and leave their feedback, more customers may be willing to share their experiences with your brand.
Getting Response From Customers
A QR code survey is a perfect way to gather real-time feedback based on customer experiences. Below are ways in which you may use QR codes.
1. Product packaging
Place a QR code on your product packaging to allow the consumer to express how they feel about it and the item inside. This will help you improve on your packaging and other aspects of your item, thus keeping you ahead of the competition.
2. Websites
Many e-commerce enterprises have a diverse consumer base, and the only way for them to provide feedback is through ratings or emails. After each checkout, you may present your e-commerce consumers with a QR code survey. Customers will undoubtedly be eager to submit feedback if they can do so without leaving the comfort of their own home with the simple scan of a QR code.
3. Signage
Placing QR codes on signage or fliers will help you get feedback from buyers. Put them in a place where they can scan them as they leave.
QR codes on logos, emails, etc., are a simple way of soliciting feedback from customers who are miles away. Unlike a one-on-one response where a person may not say everything openly, a QR code survey opens a channel for the consumer to criticize and express their displeasure freely.
4. Operation manual
Incorporate a QR code into the user manual that buyers may scan if they are having difficulty assembling a product. If they provide negative feedback, you can offer advice without requiring them to contact your customer service. This adds an extra degree of control for customers and offers you insight into what parts of instructions you can modify for improved customer understanding.
Get QR Your Code Today
By allowing you to operate a seamless business with a delighted and devoted client base, QR code survey applications let you enhance your services and expand your reach rationally using customer feedback data.
Are you looking for the best business feedback management solutions to help you track your client feedback? Determine which choice is best for your company.
