When it comes to buying products and contracting services, consumers no longer limit themselves to research through written content, but rather they love videos. In recent years, this type of format has not stopped growing on the web, and it is estimated that by 2021 video consumption traffic will rise to 82%.
Corporate videos for social networks: The Best Strategy
For this reason, videos are not only a magnificent strategy to capture the attention of our potential clients, but they are already a key element of the digital actions that we are going to implement. Thanks to them, we can highlight, educate, excite, entertain and sell experiences even before consumers purchase the product or service we offer.
The point is that it is not only important to create a corporate video that is useful and interesting for our audience, but also, we must carefully assess which are the best distribution channels to spread it over the Internet. More video platforms like Vine, Snapchat, and Instagram have been popping up in recent years. And social networks like YouTube and Facebook have been consolidated as powerful marketing tools.
The most suitable platform to promote your corporate videos on social networks will depend on what your key performance indicators are, which you will need to establish before launching each campaign. If you want your videos to be seen by as many people as possible, we recommend Facebook, as it allows you to specify your target audience very well and achieve a large number of views. However, if you want to pay less for the quality of time watched, the best option is YouTube, where you can better retain your followers.
You should keep in mind that Facebook offers more watch time than YouTube when we take into account the autoplay part of videos, but YouTube offers a higher rate when it comes to full viewing. And it is that a YouTube display counts after 30 seconds, while for Facebook, the first 3 seconds are already worth it.
On the other hand, you have to keep in mind that each platform has optimal video quality. If on YouTube the 16/9 format and full HD quality work, think that on Facebook, the optimal format will be 1×1, a 1200x1200px square will work fine.
In addition to being one of the most popular social networks and having approximately 1,000 million video views per day, it is an ideal platform to increase the number of followers. The most suitable for those who want their videos and their brand to easily go viral among a large number of users. The videos that work best on Facebook are videos of events, live broadcasts, tutorials, and testimonials, which open up a wide range of possibilities to be original.
40% of the more than 1,000 videos shared every day on Instagram are from some brand. Short videos of no more than 15 seconds with eye-catching interactive stories. But live streaming, videos of products or services, or videos whose objective is to show the most human side of the company are also successful since the social network’s audience is mostly young.
Youtube
One of the biggest advantages that YouTube offers us is that when we upload them to the platform, we are also uploading them to Google. Keep in mind that YouTube accounts for 28% of all total Google searches. But also, in this way, we will improve our SEO positioning because Google loves this type of content. An ideal social network to create a community of viewers who are interested in us uploading videos on a regular basis.
Twitter is a much faster social network than the previous ones, both for its short messages and for, the way hashtags work and how easy it is to retweet. A video marketing campaign allows us to reach a large number of people in a single day since more than 2,000 tweets published per minute include links to videos. In addition, it has a wide variety of very useful metrics to better understand our audience and measure the results of our campaigns.
